Work Smarter
Create a product launch video and social assets for the new Dell Pro family AI PCs.
The Ask
Introduce our latest laptop offering: AI PCs. Also, explain what that is and why people should care.
The Challenge
Work smarter, not harder. It’s not a ground-breaking or original thought, but it’s a common thread in the workforce. How can I get the tedious sh*t done faster and more efficiently so I can focus on the bigger, more important stuff? With a Dell Pro AI PC, that’s how.
The Insight
Dell Pro family AI PCs
Coming Soon…
This campaign also included site, social and various other digital assets that I have not had a chance to add here! I can speak to them IRL until then. Thanks for your understanding!
Credits
Santa Hernandez Garcia, ACD/Senior Art Director
Marlee Cowdree, Copywriter
Shane McGuire, Creative Director
Joel Davis, Executive Creative Director
Megan Murray, Photographer
Jason Uson, Senior Editor
Jillian Jacobs, Project Manager
Zak Miller, Account Manager
Matthew Kuhles, Executive Producer
Brent Holt, Head of Production
Directed by Berndt Mader in association with The Bear.